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A female doctor in a white coat warmly holds the hands of a patient wearing a blue headscarf and brown top. They are seated across a desk in a bright office, suggesting a supportive medical consultation. A clock and shelves are visible in the background.

Healthcare MarketingJuly 14, 2026

“Patients Only Choose on Price”: The Myth That Keeps Clinics Cheap

An older male doctor shows information on a laptop to an older woman, who looks concerned and touches her chest. They sit at a white desk with a blood pressure monitor and notepad in a bright, modern medical surgery with plants and shelves.

Healthcare MarketingJuly 14, 2026

“Our Patients Are Older, They Are Not Online”: A Myth the Data Retired Years Ago