Healthcare SEO Consultant for UK Clinics and In-House Teams

Formats

Four ways to use a healthcare SEO consultant

• Strategy audit and 90-day roadmap

  A one-off project. We review your site, Search Console data, competitors and Business Profiles, then hand over a written roadmap: what to fix, which treatment pages to build, which links to pursue and in what order. Your team works through it.

• Monthly advisory

  A standing call with your marketer or practice manager. We review progress against the roadmap, answer questions, look at new data and reset priorities each month, so effort goes where it will move enquiries.

• Agency oversight and second opinion

  For clinics already paying an SEO agency. We read their reports, check what was actually delivered, review links they have built and tell you plainly whether the work is sound. Read how to ask an agency for results that matter.

• Training for your team and clinicians

  Workshops for marketers and content writers on treatment-page structure, E-E-A-T and the CAP Code, and short sessions for clinicians on reviewing copy quickly and writing author profiles that show real expertise.

Scope

What is included and what is not

• Included: a strategy audit and a written 90-day roadmap, sized to the hours and skills your team has.
• Included: monthly advisory calls with your marketer or practice manager to review progress and reset priorities.
• Included: review of what your in-house team or current agency produces, including links built against Google's spam policies.
• Included: training for marketers, writers and clinicians on page structure, E-E-A-T, the CAP Code and Google's SEO Starter Guide.
• Not included: making the changes. Your marketer, developer or agency carries out the work; done-for-you work is our healthcare SEO service.
• Not included: replacing your current agency, or legal advice. Compliance flags are general guidance, so confirm specifics with your regulator or adviser, for example the GMC's Good medical practice for doctors.

Published guidance

What Google says about hiring healthcare SEO experts

Google publishes advice for anyone paying for SEO help, and it is a useful test for any healthcare SEO consultant, including us. Each point below links to the original page, so you can check the wording yourself before you sign anything.

• Google's page on whether you need an SEO says no one can guarantee a number one ranking on Google. It suggests asking for examples and references, asking whether the SEO follows Google Search Essentials, and giving read-only rather than write access to Search Console for an audit.
• Google's spam policies list exchanging money for links as link spam, and say paid links should be qualified with a nofollow or sponsored attribute. This is the standard we use when we review links an agency has built for you.
• Google's guidance on helpful content says content on health topics should be highly accurate and consistent with established expert consensus, and that trust is the most important part of E-E-A-T. It also asks readers to be able to see who created the content.
• The CAP Code requires objective health claims to be backed by evidence (rule 12.1) and does not allow prescription-only medicines to be advertised to the public (rule 12.12), as set out in section 12 of the Code.

For your clinic, this means a good consultant should be able to show references, explain how links are judged and name who checks clinical claims, before any work starts. See healthcare SEO services if you would rather have the work done for you.