Cookie Policy

What cookies are

Cookies are small text files placed on your device when you visit a website. They let the site remember your preferences and understand how it is used. Similar technologies include local storage and tracking pixels; this policy covers all of them.

How we use cookies

We use cookies in three categories. Only strictly necessary cookies are set without your consent. Everything else is off until you choose to allow it in the cookie banner.

Strictly necessary

Required for the site to function - for example, remembering your cookie choice so we do not ask again. These cannot be switched off.

• pdh_consent - stores your cookie preferences. Expires after 12 months.

Analytics

Help us understand which pages are useful and where visitors run into problems, so we can improve the site. We use Google Analytics 4 with IP anonymisation and Google Consent Mode, so no analytics cookies are set until you allow them.

• _ga, _ga_* - Google Analytics identifiers. Expire after up to 2 years.

Marketing

Used to measure the effectiveness of our own advertising and to show relevant messages on other platforms. Only set with your consent.

• _gcl_* - Google Ads conversion measurement. Expires after 90 days.
• _fbp - Meta Pixel. Expires after 90 days.
• li_* - LinkedIn Insight Tag. Expire after up to 12 months.

Managing your consent

You can change or withdraw your consent at any time using the "Cookie settings" link in the footer of every page. You can also delete cookies through your browser settings; note that blocking strictly necessary cookies may affect how the site works.

Third parties

Analytics and marketing cookies are set by third parties (Google, Meta, LinkedIn) and are governed by their privacy policies. We do not sell personal data.

More information

How we handle personal data more generally is set out in our Privacy Policy. Questions: info@pulsedigital.health.