Healthcare marketing pricing: how we quote and what changes the cost

Figures on this page are starting points, not quotes.

We price healthcare marketing either as a one-off project or as a monthly retainer, scoped to your specialty, location, competition and number of sites. Our SEO packages start at £1,000 per month for solo and individual doctors. Every other figure is quoted after we understand your clinic.

Pricing for marketing is hard to compare because scopes differ. This page explains how we work it out, what moves the number up or down, what is and is not included, and how to judge any quote you receive, ours included. For a wider view of the channels themselves, see our guide to digital marketing for healthcare.

Project or monthly retainer

We offer both. A project has a defined start and finish, such as an SEO audit and roadmap or a new website. A retainer is ongoing monthly support. For SEO, that covers technical fixes, content creation, link building and continued optimisation. We quote a specific figure for your clinic after the free audit, based on the gap between where you rank now and where you want to be.

Websites work slightly differently. After a build, we offer ongoing support plans covering hosting, updates, security, backups and small content changes, and we agree the level and cost with you up front. There are no compulsory lock-ins on that support. See healthcare website design and website maintenance for what each involves.

What drives the cost

These are the factors that change a quote. None has a fixed price attached here.

• Specialty and treatment value: some specialties have far more search competition and regulatory care than others.

• Geography: central London searches usually face more competition than a smaller town.

• Competition: the strength of the sites you need to outrank sets how much content and link work is realistic.

• Number of sites and locations: each location needs its own pages, listings and reporting.

• Starting point of the website: technical problems, thin pages or slow speed add work before growth work begins.

• Channels in scope: SEO, paid media, content and web design each carry their own effort.

• Content volume and clinical review: how many pages are needed and how much clinician time is available to check them.

• Reporting needs: a single site needs less than a group comparing locations.

For market ranges rather than our own, read how much healthcare SEO costs in the UK, healthcare PPC management costs and what a medical website costs. Those are general market guides and are not our price list.

What is and is not included

What a typical engagement can include depends on the services you choose. Each is described on its own page:

• SEO: technical SEO, on-page SEO, copywriting, link building and local SEO.

• Paid media: campaign setup and management through Google Ads and other paid channels.

• Reporting: reports that tie spend to appointments and cost per new patient, with live dashboards and regular working sessions. See SEO performance reporting.

Not included unless agreed in writing: the advertising budget itself, which goes to the platform and not to us; website design or build work when you only buy SEO; and any promise of rankings, enquiries or patient numbers. We do not guarantee outcomes.

How to compare quotes, and red flags

Ask every provider the same questions so the quotes line up:

1. What exactly is delivered each month, and what is not?

2. Is the ad budget separate from the management fee, and are both shown?

3. How is progress reported, and does reporting reach booked patients or stop at traffic?

4. What is the term, the notice period and the review points?

5. Who owns the website, accounts, analytics and content if you leave?

Warning signs include guaranteed rankings or patient numbers, secrecy about methods, link schemes, and one identical package for every clinic. Our guides on how to choose a healthcare marketing or SEO agency, how to judge an SEO proposal and what a monthly retainer should include go through this in more detail.

Ownership and exit

Our stated principle is that your data, your website and your ad accounts belong to you, and if you leave you take everything with you. There is no proprietary CMS lock-in and no arrangement where we own the ad account. Contract terms are set out in your agreement, so read them before signing.

Test the numbers before you commit

Pricing only makes sense against what a new patient is worth to you. The healthcare marketing ROI calculator lets you enter your own figures and see what extra patients from your website, Google Ads or SEO could be worth. It is a planning aid, not a forecast. For budgeting context, see how much a private clinic spends on marketing in the UK.

Ask for a quote

The quickest route is a free strategy call. Tell us your specialty, location, number of sites and what you want to achieve, and we will explain what we would recommend and why. If we are not the right fit, we will say so.