Author profile

Marin Bargan

Founder, Pulse Digital Health - a healthcare-only digital marketing agency in London

Marin Bargan is a healthcare marketing specialist working exclusively with UK private clinics, consultants and multi-site medical groups. He founded Pulse Digital Health to solve a problem he watched play out for years - clinics paying generalist agencies to learn healthcare on their budget.

About Marin

Marin works at the intersection of healthcare and search. His starting point is that healthcare is different, and generalist marketing playbooks quietly break in the transition from e-commerce or B2B SaaS to a clinic environment.

At Pulse Digital Health, Marin works with Harley Street consultants, private hospital groups, aesthetic and dermatology clinics, dental and orthodontic practices, IVF and fertility clinics, mental health services, orthopaedic and physiotherapy practices, and specialist medical centres across the UK, and remotely with clinics abroad. Every recommendation his team makes is filtered through medical advertising compliance - ASA, CAP, MHRA, GMC and CQC - and through a real understanding of how patients actually search when they're looking for care.

Marin writes regularly on healthcare marketing, medical SEO, healthcare paid media, marketing compliance in a YMYL space, and the emerging discipline of generative engine optimisation (GEO) for clinics.

Areas of expertise

What Marin writes and speaks about

Healthcare SEO

Technical SEO, E-E-A-T content, medical link building and local search for UK private clinics and consultants under YMYL ranking factors.

Healthcare Paid Media

Google Ads, Meta, LinkedIn and YouTube advertising for private healthcare - compliant with Google's healthcare policy, ASA/CAP guidance and Meta's medical advertising rules.

Healthcare Web Design

Conversion-focused websites for consultants and clinics with accessibility, medical trust signals and patient booking journeys tuned to actual clinical operations.

Healthcare Content Marketing

Medical copywriting, patient education content, video production and editorial strategy that meets the standards of YMYL search and the expectations of consultant-level readers.

Marketing Compliance

Practical application of ASA CAP Code rules, MHRA medicines advertising guidance, GMC guidance on doctors' advertising, and CQC transparency requirements to marketing production.

GEO and AI Search

How UK private clinics can be cited by Google AI Overviews, ChatGPT Search, Perplexity, Claude and Bing Copilot - the emerging discipline of generative engine optimisation for healthcare.

Editorial

Articles by Marin Bargan

95 published articles on healthcare marketing, medical SEO, paid media, compliance and GEO for private clinics. Newest first.