Services
Healthcare marketing services
Pulse Digital Health is a London-based marketing agency that works only in healthcare. Our services fall into four groups: SEO, paid media, web design and development, and content and brand. Each page below explains one of our healthcare digital marketing services for UK private clinics, consultants and hospital groups. For how the channels fit together, start with our guide to digital marketing for healthcare.
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- Digital marketing for healthcareThe full approach for UK private clinics: SEO, paid media, website, content and reporting.
- AI search optimisationEvidence-based work on how clinics appear in ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Healthcare marketing pricingHow we price, what drives cost and how to compare quotes.
- Healthcare marketing ROI calculatorTest the sums on your own treatment values and conversion rates before you spend.
- Free website SEO reportA plain-English review of how visible your clinic website is on Google, and what to fix first.
Search and SEO
- Healthcare SEOE-E-A-T content, medical link building, technical and local SEO for UK private clinics.
- SEO auditTechnical, on-page and E-E-A-T audit of your clinic website, with ranking gaps and quick wins.
- SEO consultancySenior SEO strategy, prioritisation and coaching for in-house clinic teams.
- Technical SEOSchema, Core Web Vitals, indexation, crawl budget and migrations for healthcare websites.
- On-page SEOMetadata, schema, E-E-A-T and internal linking for YMYL healthcare pages.
- Local SEOGoogle Business Profile, citations, reviews and location pages for nearby patients.
- Link buildingWhite-hat editorial links from healthcare and news publications.
- SEO copywritingPatient-focused, E-E-A-T-led medical copy for clinics and consultants.
- SEO performance reportingPatient-enquiry attribution, cohort tracking and dashboards for SEO results.
Paid media and social
- PPC and paid mediaGoogle Ads, Meta, LinkedIn and YouTube campaigns tied to booked patients.
- Google AdsKeyword strategy, compliant landing pages and reporting through to booked patients.
- Facebook advertisingCompliant Facebook and Instagram campaigns that follow Meta healthcare policy.
- Instagram advertisingASA-compliant Instagram creative and self-pay patient acquisition.
- LinkedIn advertisingB2B campaigns reaching consultants, procurement, hospital directors and healthtech buyers.
- YouTube advertisingASA-compliant video creative that produces measurable self-pay enquiries.
- Display advertisingASA-compliant creative and contextual placements for patient acquisition.
- Retargeting adsASA-compliant ads that re-engage self-pay research traffic into enquiries.
- ChatGPT advertisingCompliant ChatGPT advertising to reach patients already asking AI for care.
Web design and development
- Website designCustom, WCAG-accessible, ASA-compliant websites for clinics, consultants and hospital groups.
- UX and web designPatient-first journeys, accessibility and conversion-tuned booking flows.
- CRO consultancyPatient-journey research and testing to lift enquiries from existing traffic.
- Website maintenanceMaintenance, security, uptime monitoring and CMS updates for clinic websites.
- Website securityOngoing maintenance and technical support to keep healthcare websites secure and updated.
Content and brand
- Content marketingE-E-A-T-led editorial, medical copywriting and patient education video.
- Content strategyTopic authority, patient journeys and E-E-A-T signals mapped to search demand.
- Blog content creationClinician-reviewed, ASA and MHRA-aware blog writing that ranks and converts.
- Content automationClinician-reviewed AI workflows that scale ASA and MHRA-aware content.
- Social media contentCompliant social posts that engage patients and grow your online presence.
- Photography and videoClinic photography and video with patient-first, ASA-compliant storytelling.
- Logo designMemorable, trusted, patient-centric brand identities for clinics and consultants.
- Brochure designPrint-ready patient guides, service leaflets and referral packs on brand.