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The word PULSE is written in bold yellow letters. A green and yellow line forms the bottom of the L, transitions into a jagged pulse or heartbeat line, and ends in a point after the E—perfect for a healthcare agency logo. The background is light grey.
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The word PULSE is written in bold yellow letters. A green and yellow line forms the bottom of the L, transitions into a jagged pulse or heartbeat line, and ends in a point after the E—perfect for a healthcare agency logo. The background is light grey.
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Elderly Care Marketing Agency For Census Growth

We are passionate about guiding healthcare organisations through the complexities of digitalisation, from initial strategy to full implementation, including SEO, web design, web development and digital consulting.

Check Our Brochure
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White text on a very light grey background reads: LUMEN in large letters, with Part of UME Health in smaller letters underneath. This subtle design, often used by a healthcare digital marketing agency, results in low contrast and challenging readability.
White logo with two stylised hands forming a heart shape on the left. To the right, “Gentle Procedures Clinic” appears in bold, sans-serif font over three lines—ideal branding for digital marketing healthcare, set on a light grey background.
White logo on a light grey background. On the left, a simple line drawing of a stylised ear with a spiral for the cochlea. To the right, bold white text reads “Harley Street Audiovestibular Clinic”—ideal branding for healthcare SEO strategies.
White text reading “SPECTRUM HEALTHCARE” appears at the top of a light grey background. A curved white line beneath the text resembles a wave. The minimalist, professional design suits a healthcare digital marketing agency or consultant.
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Check our best
clients & partners

About Us

Developing Powerful
Strategies with Expertise

At Pulse Digital Health, we partner with clinics, doctors, and healthcare providers to solve complex digital challenges through tailored, innovative solutions that seamlessly integrate medical expertise with digital excellence. 

A young man with short brown hair and blue eyes stands in a corridor, dressed smartly for an event hosted by a leading healthcare digital marketing agency. He looks directly at the camera with a neutral expression.
Marin Bargan
Founder
Our team combines senior care-specific web design, website development, SEO, PPC, and social media expertise to create a cohesive growth engine. We don’t just generate leads; we help you attract families ready to tour and sign. Whether you need to fill beds in a new memory care wing, boost census for skilled nursing rehab, or showcase the lifestyle of your independent living community, our digital ecosystems are built to support your specific occupancy goals.

We support newly opened facilities that need to fill rooms quickly to meet pro forma targets, as well as established homes looking to improve their payor mix or modernize their brand. By tracking every lead source—from “respite care cost” searches to virtual tour requests—we provide the transparency you need to understand your cost-per-move-in and scale your community with confidence.

LATEST PROJECTS

Selected Work

At Pulse Digital, we're proud to partner with clinics and healthcare brands that trust us with their digital journey. Every project we have worked on is a showcase of how smart, patient-focused strategies can drive growth and retention.

Our work speaks louder than words through real results, real patients, and real success.

How We Help Elderly Care And Nursing Facilities?

01
Discovery And Strategy

Aligning Marketing with Care Levels

We start by analyzing your current census and acuity mix. Do you offer independent living, assisted living, memory care, or skilled nursing? We assess your local competition, demographics of adult children in the area, and current reputation to build a strategy that targets the specific families you need to reach, ensuring our efforts align with your available inventory and staffing capacity.

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02
Build And Launch

Websites, SEO, and Ads That Build Trust

Next, we deploy your digital growth infrastructure. This includes a mobile-first website designed to be accessible for seniors and informative for their families, featuring easy tour scheduling. We implement AI-enhanced SEO to rank for terms like "assisted living near me" and "rehab center," and targeted Google Ads campaigns to capture high-intent searches. We also set up CRM systems to automate inquiry follow-up, ensuring that every family feels supported during their search.

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03
Growth And Optimization

Driving Consistent Tours and Move-Ins

Once the foundation is live, we focus on scaling your results. We optimize campaigns to lower your cost per tour, use social media to showcase resident activities and staff dedication, and implement reputation management to ensure your 5-star reviews highlight your quality of care. Our goal is to create a predictable flow of qualified tours, allowing your admissions team to focus on guiding families through the move-in process.

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SERVICES THAT

Make Healthcare Click for Elderly Care And Nursing Facilities

Pulse Digital Health provides a full suite of digital marketing services tailored to the unique needs of elderly care and nursing facilities. Our services are designed to work together, creating a seamless journey from the initial “care for mom” search to the final move-in day.

OUR CLIENTS ARE OUR PRIDE

Hear the Pulse of Clinics And
Doctors We Work With

I just want to say a massive thank you to Marin and his team at Pulse Design. I’ve worked with multiple marketing agencies in the past, and I can confidently say that Marin is the most responsive, expert and generally fun person to work with that I have experienced. In particular, he is a complete expert at developing websites that actually work rather… than just look pretty. He is also extremely organised in his approach to SEO and it is already getting results. I never have to chase him as he delivers on time, which in itself is a godsend. Also, I look forward to our meetings each time – always interesting, always moving forward, always positive. I have no hesitation in recommending his services. An expert, always on time, fun to work with.
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Dr Richard Shaffer

Owner at Dupuytren's UK

Working with Marin and his team has been a pleasure. Marin took the time to understand our brand, goals, and audience, to help deliver content to bring awareness to our clinic and strengthen trust in our services. Since working with them, we’ve seen a noticeable increase in overall online visibility. The team’s professionalism, creativity, and responsiveness set them apart.

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Katie McMillan

Marketing Manager at UME Health

I was first introduced to Pulse Digital in January 2025. What struck me immediately was that Marin was very personable and very knowledgeable and was able to guide us step by step to building our website. Pulse Digital thought about things that, quite honestly, we hadn’t thought of. They are clearly a leading expert in this field, and we couldn’t have done… without them. Our meetings are always fun, and they never let us down. If Marin says he is going to do something, he does it.
An older woman with short grey hair and glasses smiles outdoors. She wears a sleeveless floral dress. A white wooden fence with pastel bunting is behind her, perfect for a healthcare digital marketing agency’s friendly team photo.

Julie Buesnel

Practice Manager at Spectrum Healthcare, Jersey

Marin and his team have been fantastic from the start. They completely understand my vision for my professional website and proactively anticipate the next steps to ensure its success. Their professionalism and accuracy are exceptional, and I highly recommend their services.
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Dr Carla Perna

Clinical Oncologist at Genesis Healthcare

Marin and Pulse Digital was a pleasure to work with on improving our website’s SEO. Marin communicated clearly throughout the process and made everything easy for us to understand. He not only delivered excellent results but also guided us through areas that were well outside our expertise. We’re really grateful for his support and the quality of work he provided.
A man with short blond hair and fair skin is smiling slightly. He is wearing a blue collared shirt with a pink inner lining. The softly lit, plain background suggests a professional setting, ideal for a healthcare digital marketing agency profile.

Geoff Scott

Reload Clinics

Exceptional service with seamless online delivery, a professional approach, and outstanding customer support.
A man with short brown hair and light skin smiles gently, looking slightly to his left. He wears a light grey collared shirt. The background is a smooth gradient of light blue to white, ideal for a healthcare SEO or medical SEO agency profile image.

Dr Christos Mikropoulos

Clinical Oncologist at GenesisCare

Pulse for Good

Charities We Support to Build Healthier and Fairer Communities

As a digital agency exclusively dedicated to the healthcare industry, we are proud to support charities that improve access to care and empower disadvantaged communities around the world. Our partnerships reflect our belief that technology and compassion together can make a lasting difference.
An elderly woman with a zimmer frame and a younger woman in a red headscarf, both wearing masks, sit opposite each other in a doctor's surgery—a scene reflecting the trust vital for effective digital marketing healthcare strategies.

The Leprosy Mission Trust India

Leprosy
India

The Leprosy Mission Trust India (TLMTI) is the largest leprosy-focused NGO in India, working since 1874 to support people affected by leprosy, other neglected tropical diseases, disabilities, and marginalised communities. In 2024 alone, their impact included nearly 100,000 consultations, thousands of reconstructive surgeries, disability services, and extensive support for livelihood and social inclusion, helping to deliver hope, dignity, and opportunity to those most in need.

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An older person with deep wrinkles undergoes an eye examination, resting their chin on a support while a machine shines a light into their eye. The background features blue gradients and part of the ophthalmology equipment, perfect for medical marketing agency visuals.

Embrace Relief

Cataract
Africa

Embrace Relief’s Cataract Africa initiative provides vital healthcare and cataract treatment for underserved communities in sub-Saharan Africa, especially in Mali where access to medical care is scarce. With over 60,000 checkups and 3,700 cataract surgeries performed so far, Cataract Africa is making a transformative impact on wellbeing, empowering individuals to lead healthier, fuller lives.

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A young child with curly hair looks towards the camera, holding a blue sheet above their head for shade. The photo’s natural setting could inspire a healthcare digital marketing agency seeking authentic, relatable imagery for campaigns.

Against Malaria Foundation

Malaria
Africa
The Against Malaria Foundation (AMF) is a leading global charity dedicated to preventing malaria, a disease that disproportionately affects children under five and pregnant women. Since its inception, AMF has funded over 283 million insecticidal nets, protecting around 450 million people, preventing an estimated 210,000 deaths, and averting 115 to 200 million malaria cases. These efforts save countless lives and boost local economies by improving health and productivity.
Learn More

Frequently Asked Questions About Healthcare Marketing for Elderly Care And Nursing Facilities

How Do You Target The Adult Children Making Decisions?

We use demographic targeting on platforms like Facebook and Google to reach adults aged 45-65 who live near your facility or have parents in your area. Our ad copy speaks directly to their concerns about safety, guilt, and finding the best care for "Mom or Dad."

Yes! We specialize in "fill-up" campaigns for new developments. We build pre-opening landing pages, run awareness ads, and generate a waitlist so you have move-ins ready as soon as you open your doors.

Absolutely. Reviews are critical in senior care. We implement systems to proactively ask satisfied families for reviews and help you respond professionally to any negative feedback, rebuilding trust in your community.

Most families start their search on Google. Ranking for "skilled nursing near me" or "rehab for stroke recovery" ensures you are visible at the exact moment a family has a medical need. It provides a consistent, lower-cost source of leads.

Yes. Google Ads are the fastest way to drive traffic. If you have unexpected vacancies or a new wing opening, we can ramp up ad spend to target "immediate availability" searches, driving tours within days.

Yes. Social media is your "window" into the community. Posting photos of happy residents, birthday parties, and activities reassures families that your facility is full of life and joy, not just a clinical setting.

We track calls, tour requests, and brochure downloads. We integrate with your CRM to see which leads actually toured and moved in, giving you a clear "Cost Per Move-In" metric to judge our performance.

Yes. Memory care requires a specific approach focused on safety and specialized programming. We create content that educates families on dementia care and positions your facility as a safe, supportive environment for their loved ones.

We are experts in healthcare compliance. We ensure all photos used have proper releases, and our websites and forms are secure. We market your community effectively while strictly protecting resident privacy and dignity.

PPC ads can generate tour requests immediately. SEO and reputation building take 3-6 months to mature. We recommend a balanced strategy to get quick wins while building a sustainable pipeline for long-term full occupancy.

Two male doctors in white lab coats shake hands in a bright corridor. One holds a rolled-up document and smiles, while the other, with glasses and a stethoscope, holds a blue clipboard—perhaps discussing insights from a healthcare digital marketing agency.

Have Other Questions?

Don’t hesitate to reach out if you have any questions

Contact us today
The entrance of a building labelled “THE CLINIC,” with ornate stonework, double wooden doors, black metal balcony above, two lamps on either side, and the address “20 Devonshire Place” on both pillars—ideal for a digital marketing healthcare campaign.

Access Our Agency Brochure

Leave your details to instantly receive our brochure and discover how our agency can support your healthcare brand’s growth, visibility, and success.

The entrance of a building labelled “THE CLINIC,” with ornate stonework, double wooden doors, black metal balcony above, two lamps on either side, and the address “20 Devonshire Place” on both pillars—ideal for a digital marketing healthcare campaign.

Download Our "Top 10 Digital Strategies for Clinic Growth" Guide