Grow Patient Bookings with Targeted Instagram Advertising
At Pulse Digital, a leading social media agency in London, we specialise in creating data-led Instagram advertising strategies for private clinics and healthcare brands. Our experts understand how to connect with patients through impactful visuals, precise targeting, and compliant messaging. We bridge the gap between awareness and appointments, helping healthcare providers grow with campaigns that inspire trust and measurable results.
Audience Targeting
Instagram Advertising allows healthcare clinics to reach precise patient segments based on age, location, and interest. This data-driven approach helps healthcare providers connect with people actively seeking treatment. The result is making targeted outreach simpler and more efficient through platforms managed by a leading Instagram ads agency.
Visual Storytelling
Healthcare decisions are emotional and visual by nature. High-quality imagery, videos, and stories on Instagram build credibility, showcase expertise, and humanise medical services. Partnering with an experienced Instagram marketing agency helps clinics translate complex healthcare messages into relatable, impactful visual narratives.
Instant Visibility
With millions browsing daily, Instagram ads for healthcare ensure clinics appear where patients spend their time most on social media. Paid campaigns improve visibility instantly, positioning healthcare brands in front of local audiences and turning passive scrollers into potential patients through relevant and timely content.
Clear ROI Tracking
Every interaction on Instagram is measurable. Clinics gain full insight into impressions, clicks, and conversions, allowing them to monitor performance in real time. Working with a trusted social media marketing agency in London like Pulse Digital ensures these analytics translate into clear, actionable growth outcomes.
Competitor Advantage
In London’s competitive private healthcare market, Instagram’s ad platform helps clinics stand out. By showcasing patient stories, new treatments, and testimonials, healthcare providers gain visibility and trust faster, something only a dedicated social media agency in London understands how to leverage effectively.
Nurture Leads Effectively
Instagram’s remarketing tools help healthcare brands stay connected with users who’ve shown interest. From appointment reminders to educational content, consistent touchpoints nurture curiosity into consultation, making healthcare Instagram advertising one of the most effective tools for long-term patient acquisition and loyalty.
Our Partner Approach to Paid Social Success
We take pride in partnering with healthcare professionals across London and the UK to deliver precision-led Instagram advertising campaigns. Our process blends creativity, analytics, and compliance, guaranteeing every clinic achieves meaningful patient engagement and measurable business growth with Pulse Digital.
Deep Discovery and Compliance
We initiate a full audit of your services, target patient profiles, and compliance requirements. Our specialists establish a solid foundation for your campaigns, ensuring all ad copy and creative fully adhere to Meta's policies and medical advertising standards. This safeguards your brand credibility.
Ad Strategy and Creative Engine
Our team of experts at Pulse Digital, the most trusted social media marketing agency in London, develops a multi-funnel campaign strategy, including audience targeting, budgeting, and A/B testing plans. We then produce compelling, patient-centric visual assets that convert scrollers into high-quality patient enquiries. Our goal is high-impact, compliant creativity.
Selected work
At Pulse Digital, we're proud to partner with clinics and healthcare brands that trust us with their digital journey. Every project we have worked on is a showcase of how smart, patient-focused strategies can drive growth and retention. Our work speaks louder than words through real results, real patients, and real success.
Our clients are at the heart of every design. Hear how clinics across the UK have grown through our collaborative approach to healthcare marketing

Dr Richard Shaffer
Owner at Dupuytren's UK
Working with Marin and his team has been a pleasure. Marin took the time to understand our brand, goals, and audience, to help deliver content to bring awareness to our clinic and strengthen trust in our services. Since working with them, we’ve seen a noticeable increase in overall online visibility. The team’s professionalism, creativity, and responsiveness set them apart.

Katie McMillan
Marketing Manager at UME Health
Julie Buesnel
Practice Manager at Spectrum Healthcare, Jersey
Dr Carla Perna
Clinical Oncologist at Genesis Healthcare
Geoff Scott
Reload Clinics

Dr Christos Mikropoulos
Clinical Oncologist at GenesisCare
Answers About Our Instagram Advertising Services
How can Instagram advertising benefit my healthcare practice?
Instagram advertising benefits healthcare practices by reaching people who may not be actively searching yet still need care. Our specialists build targeted campaigns using location, behaviour, and relevant interests. This ensures your message reaches the right audience quickly. We monitor performance closely, refining creatives and audiences. This approach increases enquiries, improves engagement, and supports steady patient engagement for your practice.
How do you target the right audience for healthcare Instagram ads?
We target the right audience for healthcare Instagram ads by analysing behaviours, interests, and location data relevant to each service. Our specialists build segments representing ideal patient profiles, while the team refines targeting as performance improves. Moreover, we adjust creative elements to match audience needs. This method improves relevance, strengthens engagement, and encourages motivated users to enquire about care.
How often should healthcare Instagram ads be updated or refreshed?
Healthcare Instagram ads should be refreshed regularly because audiences respond best to timely, relevant creative. Our team monitors performance trends and adjusts visuals, messaging, or formats when engagement declines. We typically recommend updates every one to two months. This ongoing refinement maintains visibility, prevents ad fatigue, and keeps campaigns aligned with patient interests while improving enquiries through consistent optimisation online.
What kinds of healthcare services can be advertised on Instagram?
Instagram can promote many healthcare services, including diagnostics, wellness programmes, consultations, physiotherapy, dermatology, and specialised treatments. We select suitable formats such as reels, stories, or carousel posts. Additionally, our professional prepares compliant messaging that educates without overwhelming. This flexibility allows diverse clinics to highlight strengths, improve engagement, and attract motivated patients seeking reliable information before choosing appropriate medical support.
How long before medical practices see patient acquisition results from Instagram campaigns?
Most medical practices begin seeing measurable patient acquisition from Instagram campaigns within several weeks. Our specialists refine targeting early, strengthening performance as data becomes clearer. We adjust creatives, calls-to-action, and audience segments to improve conversions. Likewise, ongoing optimisation supports sustained growth. This structured approach ensures practices receive meaningful enquiries while building recognisable visibility throughout competitive healthcare markets each month.
Have Other Questions?
Don’t hesitate to reach out if you have any questions