Marketing Built for Gastroenterology and Hepatology Clinics
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Specialist Marketing Partners for Gastroenterology and Hepatology Clinics
Pulse Digital Health is a specialist healthcare marketing agency. Combined gastro-hepatology clinics serve a particularly broad clinical landscape, from common digestive complaints through to specialist liver disease management. Patients arrive with very specific concerns and often extensive prior research. We bring the same precision to combined GI and liver services that we apply to neighbouring specialties like gastroenterology clinics, with extra emphasis on the dual-specialty content tracks and consultant authority that drive these patient decisions. We work with newly launched gastro-hepatology clinics establishing consultant credibility and patient base, alongside established providers expanding self-pay revenue across the GI and liver disease spectrum.
Marin Bargan
FounderSelected Work
At Pulse Digital, we're proud to partner with clinics and healthcare brands that trust us with their digital journey. Every project we have worked on is a showcase of how smart, patient-focused strategies can drive growth and retention.
Our work speaks louder than words through real results, real patients, and real success.
How We Help Gastroenterology and Hepatology Clinics Grow
01
We map your specialties and patient mix
Before any campaign goes live, we audit your clinical scope across luminal gastroenterology (IBS, IBD, reflux, dysphagia), hepatology (fatty liver, viral hepatitis, autoimmune liver disease), motility disorders and any specialist services. We pull data on condition-level search demand, GI-versus-liver patient ratio and consultant team. The strategy starts with knowing where your clinical strengths meet underserved demand.
02
We build the digital infrastructure
Condition pages with depth across both GI and liver presentations. Treatment pages explaining diagnostic and therapeutic options. Consultant authority pages that translate sub-specialty expertise into accessible credibility. CRM integration so every patient enquiry is routed correctly between gastro and liver streams. The same standards we apply across healthcare SEO, with extra emphasis on the dual-specialty content infrastructure that combined GI and hepatology clinics need.
03
We turn condition search into booked consultations
We scale acquisition through Google Ads built around condition-led queries, segmented by GI and liver intent. We add Meta and YouTube for upstream patients still researching their symptoms, retargeting for the typical decision cycle, and reputation work that supports consultant credibility. Reporting closes the loop from ad spend through to booked patient consultation, with cost per patient consultation as the headline metric.
Make Healthcare Click for Gastroenterology and Hepatology Clinics
Hear the Pulse of Clinics And
Doctors We Work With
Dr Richard Shaffer
Owner at Dupuytren's UK
Working with Marin and his team has been a pleasure. Marin took the time to understand our brand, goals, and audience, to help deliver content to bring awareness to our clinic and strengthen trust in our services. Since working with them, we’ve seen a noticeable increase in overall online visibility. The team’s professionalism, creativity, and responsiveness set them apart.
Katie McMillan
Marketing Manager at UME Health
Julie Buesnel
Practice Manager at Spectrum Healthcare, Jersey
Dr Carla Perna
Clinical Oncologist at Genesis Healthcare
Geoff Scott
Reload Clinics
Dr Christos Mikropoulos
Clinical Oncologist at GenesisCare
Charities We Support to Build Healthier and Fairer Communities
The Leprosy Mission Trust India
The Leprosy Mission Trust India (TLMTI) is the largest leprosy-focused NGO in India, working since 1874 to support people affected by leprosy, other neglected tropical diseases, disabilities, and marginalised communities. In 2024 alone, their impact included nearly 100,000 consultations, thousands of reconstructive surgeries, disability services, and extensive support for livelihood and social inclusion, helping to deliver hope, dignity, and opportunity to those most in need.
Embrace Relief
Embrace Relief’s Cataract Africa initiative provides vital healthcare and cataract treatment for underserved communities in sub-Saharan Africa, especially in Mali where access to medical care is scarce. With over 60,000 checkups and 3,700 cataract surgeries performed so far, Cataract Africa is making a transformative impact on wellbeing, empowering individuals to lead healthier, fuller lives.
Against Malaria Foundation
Frequently Asked Questions
Do you work with newly launched gastro-hepatology clinics?
Yes, and we support new clinics through brand identity, website build with comprehensive condition content across both GI and liver disease, consultant authority pages and opening paid campaigns. The first six months matter most for establishing credibility in this trust-sensitive category.
How is combined gastro-hepatology marketing different from pure gastroenterology marketing?
Combined clinics need to support two distinct patient populations with different concerns, different decision cycles and different content depth requirements. Pure GI patients (IBS, reflux, dyspepsia) typically have shorter cycles than hepatology patients (fatty liver, viral hepatitis, autoimmune disease). The strategy emphasises parallel content tracks rather than blended messaging.
Can you help us grow private liver disease management volume?
Yes, private hepatology has grown significantly with rising fatty liver disease prevalence and increased patient awareness. We build dedicated hepatology content programmes, run condition-specific paid campaigns and create educational content addressing common patient concerns about fatty liver, hepatitis and autoimmune liver disease.
How do you handle clinical compliance and advertising platform requirements?
We approach compliance with real rigour. Every claim, image and call-to-action is reviewed against GMC standards and broader healthcare advertising guidance before going live. We have particular expertise in working within advertising platform policies for the healthcare sector, which apply additional restrictions on health content.
Can you support specialist liver service marketing like fibroscan?
Yes, fibroscan and other specialist liver assessment services have grown as commercial categories. We build dedicated assessment content programmes, run targeted paid campaigns and create educational content that explains the value of these assessments to concerned patients.
Do you market consultants individually as well as the clinic?
Yes, gastro-hepatology benefits significantly from named-consultant authority. Many patients search by sub-specialty interest like IBD specialism, advanced hepatology or motility disorders. We run hybrid strategies with strong clinic brand for condition search, plus consultant authority pages and SEO for high-value sub-specialties.
Can you support referrer marketing alongside direct-to-patient?
Yes, combined GI and liver clinics depend heavily on GP, primary care and consultant referrals alongside direct enquiry. We design referrer programmes including dedicated landing pages, referrer packs, account-based outreach and LinkedIn presence, alongside consumer-facing programmes.
What does a typical engagement look like?
We start with a discovery audit covering condition-level visibility across GI and liver, consultant-level visibility, website conversion, paid media efficiency and referrer relationships. From there we agree priorities, usually starting with a website upgrade, SEO foundations and parallel paid programmes. We work on rolling monthly retainers.
How long before we see results?
Paid media can produce qualified patient enquiries inside the first month, with booked consultations following within two to four weeks. SEO compounds over three to six months. Strategies are designed so paid carries the immediate load while organic builds underneath.
How do we get started?
Walk us through your clinic, your specialty mix, your consultant team and your current marketing position. To book a free, no-obligation discovery call directly with a senior strategist, click here. If we are a fit, we follow up with a tailored audit and a phased growth plan. If we aren't the right partner, we will say so and recommend someone better suited.
Have Other Questions?
Don’t hesitate to reach out if you have any questions
