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HPB & Pancreatic Surgery Clinic Marketing Agency

We partner with hepatobiliary and pancreatic (HPB) surgery clinics, liver units and pancreatic centres to turn specialist online interest into booked consultations and complex surgical cases. From liver resections and biliary reconstruction to pancreatic cancer surgery, patients and referrers look for evidence of experience, technology and outcomes before choosing a team. As a digital healthcare marketing agency, we manage web design, website development, SEO, PPC, social media and digital marketing for both newly opened and well‑established HPB surgery services.
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About Us

Developing Powerful
Strategies with Expertise

At Pulse Digital Health, we partner with clinics, doctors, and healthcare providers to solve complex digital challenges through tailored, innovative solutions that seamlessly integrate medical expertise with digital excellence.

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Marin Bargan
Founder
We are a digital healthcare marketing agency focused on clinics and providers at the higher‑acuity end of medicine, including hepatobiliary and pancreatic surgery, liver surgery and advanced surgical oncology. We understand that HPB surgery sits at the intersection of complex cancer, transplantation, minimally invasive and robotic techniques, and that your digital presence must reflect this depth of expertise without over‑promising.
We bring together web design, website development, SEO, PPC, social media and digital marketing into one joined‑up strategy designed for HPB and pancreatic surgery. We support newly opened HPB services building their reputation and referral base, as well as mature tertiary centres and private units that want to increase appropriate referrals, highlight innovation and attract the right mix of complex cases.
LATEST PROJECTS

Selected Work

At Pulse Digital, we're proud to partner with clinics and healthcare brands that trust us with their digital journey. Every project we have worked on is a showcase of how smart, patient-focused strategies can drive growth and retention.

Our work speaks louder than words through real results, real patients, and real success.

How we help HPB & pancreatic surgery clinics?

01
Discover

Understanding your HPB service and referral pathways

We start by mapping your HPB service: liver, biliary and pancreatic case mix, cancer versus benign work, transplant links, MDT structure, referrer network and current digital footprint. We review your website, analytics, search visibility, professional reputation and referring centres, then align our strategy with your clinical priorities, ideal case profile and growth plans.

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02
Build

Designing and implementing your digital ecosystem

We design and develop a specialist HPB website that presents your surgeons, indications, techniques and pathways clearly for both patients and clinicians, with strong calls to refer or request second opinions. Around this, we implement AI‑supported SEO, structured condition and procedure content, tracking, CRM, Google Ads, social campaigns and automation so every digital channel supports appropriate, evidence‑based patient and referrer acquisition.

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03
Grow

Driving the right HPB referrals and sustainable growth

Once foundations are live, we continually optimise campaigns and content to increase appropriate liver, biliary and pancreatic referrals, not just general surgical traffic. We refine messaging, keywords and landing pages around your strengths – such as minimally invasive liver resections, complex pancreatic surgery or robotic HPB – supporting newly opened services to build lists and helping established centres strengthen regional and international reach.

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SERVICES THAT

Make Healthcare Click for Hepatobiliary and Pancreatic Surgery Clinics

Hepatobiliary and pancreatic surgery clinics need digital marketing that reflects their subspecialty expertise, multidisciplinary pathways and advanced technologies, while remaining clear and accessible to patients and referrers. As a healthcare marketing agency, we provide a focused set of services built around web, SEO, PPC, social media and strategy for HPB and pancreatic surgery practices.
OUR CLIENTS ARE OUR PRIDE

Hear the Pulse of Clinics And
Doctors We Work With

I just want to say a massive thank you to Marin and his team at Pulse Design. I’ve worked with multiple marketing agencies in the past, and I can confidently say that Marin is the most responsive, expert and generally fun person to work with that I have experienced. In particular, he is a complete expert at developing websites that actually work rather… than just look pretty. He is also extremely organised in his approach to SEO and it is already getting results. I never have to chase him as he delivers on time, which in itself is a godsend. Also, I look forward to our meetings each time – always interesting, always moving forward, always positive. I have no hesitation in recommending his services. An expert, always on time, fun to work with.
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Dr Richard Shaffer

Owner at Dupuytren's UK

Working with Marin and his team has been a pleasure. Marin took the time to understand our brand, goals, and audience, to help deliver content to bring awareness to our clinic and strengthen trust in our services. Since working with them, we’ve seen a noticeable increase in overall online visibility. The team’s professionalism, creativity, and responsiveness set them apart.

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Katie McMillan

Marketing Manager at UME Health

I was first introduced to Pulse Digital in January 2025. What struck me immediately was that Marin was very personable and very knowledgeable and was able to guide us step by step to building our website. Pulse Digital thought about things that, quite honestly, we hadn’t thought of. They are clearly a leading expert in this field, and we couldn’t have done… without them. Our meetings are always fun, and they never let us down. If Marin says he is going to do something, he does it.
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Julie Buesnel

Practice Manager at Spectrum Healthcare, Jersey

Marin and his team have been fantastic from the start. They completely understand my vision for my professional website and proactively anticipate the next steps to ensure its success. Their professionalism and accuracy are exceptional, and I highly recommend their services.
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Dr Carla Perna

Clinical Oncologist at Genesis Healthcare

Marin and Pulse Digital was a pleasure to work with on improving our website’s SEO. Marin communicated clearly throughout the process and made everything easy for us to understand. He not only delivered excellent results but also guided us through areas that were well outside our expertise. We’re really grateful for his support and the quality of work he provided.
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Geoff Scott

Reload Clinics

Exceptional service with seamless online delivery, a professional approach, and outstanding customer support.
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Dr Christos Mikropoulos

Clinical Oncologist at GenesisCare

Pulse for Good

Charities We Support to Build Healthier and Fairer Communities

As a digital agency exclusively dedicated to the healthcare industry, we are proud to support charities that improve access to care and empower disadvantaged communities around the world. Our partnerships reflect our belief that technology and compassion together can make a lasting difference.
An elderly woman with a zimmer frame and a younger woman in a red headscarf, both wearing masks, sit opposite each other in a doctor's surgery—a scene reflecting the trust vital for effective digital marketing healthcare strategies.

The Leprosy Mission Trust India

Leprosy
India

The Leprosy Mission Trust India (TLMTI) is the largest leprosy-focused NGO in India, working since 1874 to support people affected by leprosy, other neglected tropical diseases, disabilities, and marginalised communities. In 2024 alone, their impact included nearly 100,000 consultations, thousands of reconstructive surgeries, disability services, and extensive support for livelihood and social inclusion, helping to deliver hope, dignity, and opportunity to those most in need.

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Embrace Relief

Cataract
Africa

Embrace Relief’s Cataract Africa initiative provides vital healthcare and cataract treatment for underserved communities in sub-Saharan Africa, especially in Mali where access to medical care is scarce. With over 60,000 checkups and 3,700 cataract surgeries performed so far, Cataract Africa is making a transformative impact on wellbeing, empowering individuals to lead healthier, fuller lives.

Learn More
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Against Malaria Foundation

Malaria
Africa
The Against Malaria Foundation (AMF) is a leading global charity dedicated to preventing malaria, a disease that disproportionately affects children under five and pregnant women. Since its inception, AMF has funded over 283 million insecticidal nets, protecting around 450 million people, preventing an estimated 210,000 deaths, and averting 115 to 200 million malaria cases. These efforts save countless lives and boost local economies by improving health and productivity.
Learn More

Frequently Asked Questions About Healthcare Marketing for Hepatobiliary & Pancreatic Surgery Clinics

Why does a hepatobiliary and pancreatic surgery clinic need a specialist healthcare marketing agency?

HPB surgery involves rare, complex and high‑risk procedures in a rapidly evolving field, so generic marketing can easily under‑represent your expertise or mis‑set expectations. As a healthcare‑only agency, we understand HPB pathways, indications and technologies, and design campaigns that focus on evidence, outcomes and referral quality.

We design strategies for patients with liver, biliary and pancreatic conditions, and for referrers such as gastroenterologists, oncologists, hepatologists and regional hospitals. Each audience has tailored content and journeys, from early awareness and symptom education to complex MDT‑led surgical decision‑making.

Yes. For newly opened HPB services we support branding, web design, website development, SEO foundations and launch campaigns aimed at building professional awareness and appropriate patient enquiries. We also implement tracking and CRM so every referral, second opinion and enquiry is captured and measured from day one.

We build SEO around HPB indications and procedures – such as hepatocellular carcinoma, cholangiocarcinoma, pancreatic cancer, benign liver lesions and biliary pathology – and your locations. Structured condition pages, procedure information, consultant profiles and MDT content are all optimised to attract high‑intent HPB patients and referrers.

PPC for HPB is highly targeted and conservative, focusing on specific condition and second‑opinion searches supported by carefully written, clinically reviewed ad copy and focused landing pages. We continually refine targeting and creative to support appropriate referrals without overwhelming capacity or attracting unsuitable cases.

We translate technical detail on minimally invasive and robotic HPB techniques into clear, accurate language for patients and referrers, supported by diagrams, videos and surgeon‑authored content where appropriate. Messaging focuses on indications, safety, potential benefits and the experience of your team rather than technology alone.

Yes. We frequently audit and enhance existing HPB, liver and pancreatic websites, improving navigation, UX, content structure, performance and tracking while preserving what already works. This can quickly increase high‑quality enquiries and professional engagement without the disruption of a complete rebuild.

We create digital assets and campaigns that make it easy for referring clinicians and centres to understand your scope, pathways, MDT set‑up and how to refer or request advice. Dedicated referral pages, downloadable resources and structured communication flows help strengthen and expand your regional and international network.

We track digital metrics such as visits, professional resource downloads and referral enquiries, and connect them where possible to MDT discussions, operations and follow‑up. Dashboards and regular reviews show which channels and messages are generating the most appropriate, high‑value HPB cases so you can invest with confidence.

We usually begin with discovery and strategy, then move into web design, website development, SEO, PPC, social media and analytics implementation. From there, we provide ongoing optimisation and strategic support, acting as your long‑term digital healthcare marketing partner as your HPB and pancreatic surgery service evolves and grows.

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Have Other Questions?

Don’t hesitate to reach out if you have any questions

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