Patient Acquisition: healthcare marketing guides for UK clinics
These guides look at how private patients move from a first search to a booked appointment, and where clinics lose them on the way. Topics include acquisition cost, booking friction, reviews and referrals, and filling appointment slots. They are written for clinic owners and practice managers in the UK.
All Patient Acquisition articles (81)
Premium Clinic Marketing: Why a High-Ticket Service Can Get Zero Leads
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How to Attract More Private Patients When Most of Your Work Comes Through Insurers
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Pre-Launch Marketing for a New Private Practice: A Phased Plan
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Marketing a Private GP Membership Model: Explaining Value to New Patients
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Messaging App Tracking for Clinics: Measuring Enquiries That Start in a Chat
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Marketing Cost to Revenue: What Is a Healthy Ratio for a Private Clinic?
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Paid Consultation vs Free Call: Which Works Better for a Private Clinic?
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Ad Destination Audit: Are Your Google Ads Sending Patients to the Right Page?
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Google Ads Campaign with No Conversions: How to Find Out Why
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Healthcare PPC: Why Your Google Ads Get Clicks but Few Bookings
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Google Ads Cost per Lead: Why Spending More Isn’t Growing Your Clinic’s Profit
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Google Ads Audit for Clinics: How to Check Your Account (and Your Agency)
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