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Corporate Wellness And Executive Health Clinics Marketing Agency

Executive Health Marketing for Employers and Individuals

Executive health marketing serves two buyers at once: the senior professional who books personally and the HR or benefits lead who signs a contract. We help clinics write for both, with clear screening pages, employer proposals and compliant search campaigns.

Executive health assessment room with a clinician reviewing a screening report with a client

Trusted by

  • Dr Carla Perna
  • CheckPoint
  • Dupuytren's UK
  • Gentle Procedures UK
  • Harley Street Audiovestibular Clinic
  • Theralife Clinics
  • UME Health

About Us

Marketing for Clinics That Sell to Employers and Individuals

Pulse Digital Health works only in healthcare. Corporate wellness and executive health sell through two doors. Individuals search for a comprehensive health check after a milestone birthday or a scare in the family. Employers and benefits brokers search for providers who can deliver on-site clinics, screening days and reports that respect confidentiality. Each door needs its own pages.

Employer buyers want proof of process: clinical governance, how employee results stay private from the company, turnaround times, and how a programme scales across offices. We write a corporate page with those answers, case-style process descriptions that do not invent results, and a proposal request form designed for HR teams.

Screening claims need care. Tests that find incidental results need follow-up pathways, and wording should never suggest a check guarantees health. The ASA and CAP Code apply, and CQC registration covers relevant activities. Our workplace mental health work covers a nearby area. Check specifics with your regulator or legal adviser.

Marin Bargan, founder of Pulse Digital Health
Marin BarganFounder

Case Study

Our closest published work in this specialty.

We only show work we have done. This study is the nearest match to this page from our published case studies, with the data source and date range for every figure.

Lumen Harley Street website

Harley Street · Health assessments

Lumen Harley Street

Client
Private health assessment clinic, part of the UME Health group
Specialty
Preventative health assessments, corporate assessments and diagnostic imaging
Result
Harley Street health assessment clinic SEO: average position from 30.9 to 17.5 and 3.0x monthly impressions (Google Search Console, March 2025 to July 2026).

These are search visibility figures, not patient numbers.

See all our healthcare marketing case studies

Read the Lumen Harley Street case study

How We Help

How We Help Executive Health Providers Win Corporate Contracts

We separate the individual and corporate buyers

Discover

We separate the individual and corporate buyers

We map both audiences and their search behaviour: personal health check queries on one side, employee benefits and occupational wellbeing queries on the other. We look at who influences the buying decision, including benefits brokers, HR directors, finance leads and insurers.

We then audit your packages, governance statements and sample reports for clarity, as these are what a procurement team will ask to see. Typical outputs include dual-audience mapping, buyer influence analysis, package and governance audit, sample report review.

We build two clear routes on one site

Build

We build two clear routes on one site

Individual pages explain each assessment tier, what is tested, how long it takes and how results are shared. Corporate pages cover programme design, on-site delivery, data confidentiality and reporting to employers without identifying people. A broker page and a proposal request form complete the structure. Claims are checked before launch.

Typical outputs include assessment tier pages, corporate programme page, confidentiality statement, broker and proposal form.

We reach decision makers where they work

Grow

We reach decision makers where they work

For employers we use LinkedIn content and targeted campaigns, partnerships with benefits brokers and case-style process articles. For individuals we run search campaigns around personal check queries. Reporting separates the two funnels, tracking individual bookings and corporate proposal requests through to signed contracts, because the sales cycle for employers is much longer.

Typical outputs include linkedIn outreach, broker partnerships, individual check search ads, funnel-separated reporting.

Executive health screening marketing guide

Last updated 1 November 2026

Executive Health Marketing Rules: UK NSC, ICO and HMRC Benefit Rules

Executive health assessments are screening for people without symptoms, so the UK National Screening Committee's caution applies: commercial tests can give false reassurance or lead to unnecessary investigation. Claims that a health check "detects cancer early" or "prevents heart attacks" need strong evidence under CAP Code rule 12.1. Services that diagnose in England need CQC registration for diagnostic and screening procedures.

Corporate buyers ask about tax and data. HMRC treats one periodic medical check or health screening a year as exempt from benefit reporting, which is a useful fact for HR teams. Health data shared with employers is special category data, and the ICO's guidance on workers' health information says employers should only receive what they need. Make clear that results go to the employee, not the employer, unless the employee agrees.

How HR Teams and Executives Search for Health Assessments

Searches split between buyers and individuals:

  • "executive health assessment UK"
  • "corporate health screening provider"
  • "employee wellbeing health checks"
  • "private full health check London"
  • "health check benefit in kind"

HR teams want contract terms and data processes; individuals want what is tested and how long it takes.

What an Executive Health Website Should Publish

Buyers look for:

  • Assessment tiers with tests listed and the reasons for each.
  • Who interprets results and how follow-up is arranged.
  • Data protection: what employers receive and what they do not.
  • Locations, timings and remote options.
  • Corporate pricing models, quoted on request.
  • How abnormal findings are handled and shared with the GP.

Our workplace mental health marketing page covers psychological services sold alongside health checks.

Show sample appointment timings so executives can see how long they will be away from work.

Avoiding Overclaiming in Executive Health Packages

Executive health is a crowded market where packages compete on the length of the test list. Longer is not always better: more tests in healthy people mean more borderline results and more follow-up. A provider that explains why each test is included, and why some are left out, often wins more trust from medical directors and HR teams.

Areas where wording needs care:

  • Whole-body imaging for people without symptoms, given radiation and incidental findings.
  • Cancer blood tests marketed for early detection without clear evidence.
  • "Biological age" scores and similar metrics presented as medical findings.
  • Wellbeing apps described as clinical services.

Corporate buyers also need governance details: how results are reviewed, who follows up abnormal findings, how data is stored and what management information the employer receives. A downloadable governance summary helps procurement teams. Employee-facing pages should explain that taking part is voluntary and what happens to their information. Where the provider also offers occupational health, keep the two services clearly separate.

Corporate Contracts, Insurers and Self-Pay Routes Into Health Assessments

Most volume comes from employers and insurers. Some individuals self-fund. A corporate page for each buyer and a clear self-pay booking route keep the funnels separate.

Worked Example: A Corporate Health Check Page for HR Directors

Illustration only, not a client result. Picture an executive health provider moving from individual to corporate sales.

  1. Build a corporate page with tiers, data processes and HMRC exemption notes.
  2. Add a sample anonymised report.
  3. Contact HR and benefits managers in target sectors.
  4. Track corporate enquiries and contracts each quarter.

A plan like this is quoted after a free strategy call; see how our healthcare marketing pricing works.

Sources

Services That

Making Healthcare Click for Corporate Wellness and Executive Health Providers

Digital marketing for corporate wellness and executive health clinics: individual assessment pages, employer and broker content, LinkedIn campaigns and enquiry-to-contract reporting.

Related Specialties

We run the same careful, compliant marketing for related specialties. Whether you run a group or work alongside them, our approach scales.

Further reading

Guides for Corporate Wellness and Executive Health Marketing

Our Clients Are Our Pride

Trusted by UK private clinics and consultants

Real clinics, consultants and healthcare groups trust us with their growth. Here is what they say about working with the Pulse Digital Health team.

  • Marin and the team at Pulse Digital Health have been instrumental in supporting Gentle Procedures UK as we establish and grow the brand in the UK market. From the outset, Marin has demonstrated a clear understanding of our vision and has worked collaboratively with us to bring this to life. His approach is proactive, structured, and highly knowledgeable, particularly in areas such as SEO, digital strategy, and brand positioning within healthcare. He communicates clearly, keeps projects moving forward, and consistently provides practical guidance that adds real value. What stands out most is his ability to translate complex digital concepts into clear, actionable steps, making the process straightforward and efficient. The quality of work delivered has been excellent, and we feel confident in the direction and growth of our brand as a result. We would highly recommend Marin and Pulse Digital Health to any healthcare organisation looking to build or scale their digital presence.

    Emma FitzsimmonsCEO Gentle Procedures UKRead the case study for Gentle Procedures UK

    I just want to say a massive thank you to Marin and his team at Pulse Digital Health. I've worked with multiple marketing agencies in the past, and I can confidently say that Marin is the most responsive, expert and generally fun person to work with that I have experienced. In particular, he is a complete expert at developing websites that actually work rather than just look pretty. He is also extremely organised in his approach to SEO and it is already getting results. I never have to chase him as he delivers on time, which in itself is a godsend. I look forward to our meetings each time, always interesting, always moving forward, always positive. I have no hesitation in recommending his services. An expert, always on time, fun to work with.

    Dr Richard ShafferOwner Dupuytren's UKRead the case study for Dupuytren's UK

  • Working with Marin and his team has been a pleasure. Marin took the time to understand our brand, goals, and audience, to help deliver content to bring awareness to our clinic and strengthen trust in our services. Since working with them, we've seen a noticeable increase in overall online visibility. The team's professionalism, creativity, and responsiveness set them apart.

    Katie McMillanMarketing Manager UME HealthRead the case study for UME Health

    Marin and his team have been fantastic from the start. They completely understand my vision for my professional website and proactively anticipate the next steps to ensure its success. Their professionalism and accuracy are exceptional, and I highly recommend their services.

    Dr Carla PernaClinical Oncologist GenesisCareRead the case study for GenesisCare

Corporate Wellness And Executive Health Clinics Marketing FAQs

Frequently Asked Questions About Healthcare Marketing for Corporate Wellness And Executive Health Clinics

Don't hesitate to reach out if you have any questions. Contact us today.

  1. Who buys executive health assessments in the UK?

    Individuals pay personally or through a company benefit, and employers or insurers sometimes arrange them for senior staff. The route shapes the message. Personal buyers want clarity on tests, time and cost. Corporate buyers want governance, confidentiality and reporting. Separate pages for each reduce confusion.

  2. How should we describe screening without overpromising?

    Say what is tested, why, and what follow-up exists if something is found. Avoid claims that a check guarantees good health or finds everything. The ASA and CAP Code expect substantiated claims, and your clinical lead should approve wording. Check specifics with your regulator or legal adviser.

  3. How do we reassure employers about confidentiality?

    Publish how data flows. Explain that individual results go to the employee and clinician, and that employers receive only anonymised or aggregated information, if that is your policy. Mention UK GDPR compliance and who the data controller is. Have your data protection officer approve the wording.

  4. Is LinkedIn useful for this specialty?

    Often, because HR directors and finance leads are active there and you can reach job titles directly. Content that explains programme design works better than adverts that push appointments. We test a small campaign and report on proposal requests, not impressions.

    Do not expect LinkedIn alone to produce contracts, because most employer deals begin with a conversation and a proposal.

  5. What is the role of benefits brokers and insurers?

    They can introduce you to many employers at once. A broker page with programme summaries, service levels and a named contact makes introductions easier. Insurer recognition matters for some individuals too. We build the materials, and your team manages commercial relationships.

    Keep broker commission arrangements transparent in your own contracts, and do not describe them as independent recommendations.

  6. How long is a corporate sales cycle?

    It varies a great deal with company size and procurement rules, and it is usually much longer than an individual booking. We therefore report the two funnels separately and track proposal stages, so the corporate side is judged fairly.

    Recording each proposal stage, from first call to signature, shows where deals stall and what content might help.

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