Aberdeen Healthcare Marketing Agency for Private Clinics, Multi-Site Groups and Hospitals

Choose an agency that works exclusively or predominantly in healthcare, has named clinic clients you can speak to, and demonstrates working knowledge of the ASA CAP Code, CQC marketing guidance and GMC advertising rules - not just the SEO and PPC platforms. Ask for examples of campaigns the ASA reviewed or required changes to, and ask how the agency handles claims about treatment outcomes, before-and-after imagery, and prescription-only medicines (POMs). A general digital agency can build you a website; a healthcare-specialist agency stops you from being reported, fined, or asked by Google to take down ads.

A Aberdeen healthcare specialist understands three things a generalist won’t: the local private-pay patient demographic across Aberdeenshire (postcodes, age, household income, payer mix), the competitive density of the city’s private clinics and consultant clusters around the West End, Cults and Bridge of Don, and the specific compliance overlay that comes with ASA CAP, CQC, GMC, MHRA and Google Ads’ healthcare policy. That overlay changes how landing pages are written, how Google Ads accounts are structured (Google now restricts most healthcare advertisers), and how before-and-after imagery and patient testimonials are presented.

Yes - patient enquiry growth is the core outcome we're measured on. We use a combination of medical SEO targeting high-intent local searches, conversion-focused landing pages with built-in booking and call-tracking, and Google Ads or Meta paid social where the regulatory profile of your specialty allows it. For most clinics we report enquiries, calls and booked appointments back to source channel each month, so you see exactly where your new patients are coming from.

We treat each specialty as its own SEO programme. For individual consultants we focus on consultant-name and procedure-name searches plus the clinic locator listings. For multi-site clinic groups we build location-specific pages that target neighbourhood-level searches ("private GP Cults", "audiologist Bridge of Don"). Across all of it we follow Google’s healthcare guidance on YMYL pages - clear medical authorship, consultant credentials on display, citation of medical bodies, and content reviewed by appropriately qualified clinicians.

Google's healthcare advertising policy and the ASA CAP Code restrict the language and claims you can make in ads, certification is required for some treatments and devices, and many high-value treatments (prescription medicines, certain aesthetic procedures) are restricted from being advertised at all on Google and Meta. We build PPC programmes around these rules - not around them in a way that risks account suspension, but with them, designing offers and landing pages that sit comfortably inside the policy envelope while still converting.

Both. About half our work is rebuilds of existing clinic sites that have been outgrown by the practice; the other half is new builds for clinics opening or rebranding. Either way we lead with the patient journey - from first search to booked consultation - rather than starting with a visual redesign and hoping the conversions follow.

Yes, and we usually recommend it as part of a broader programme rather than in isolation. Social media for a clinic works hardest when it's connected to your SEO content, your PPC creative, and your reputation management. We handle the planning, content production and community management, with clinical sign-off built into the approval process so nothing goes out that hasn't been seen by the right person at your end.

Three layers. At channel level - cost per click, cost per enquiry, and cost per booked appointment by source. At account level - total enquiries, conversion rate from enquiry to booked patient, and revenue contribution by service line. At business level - patient lifetime value, repeat-visit rate, and growth versus the same period the prior year. We report monthly with the data you can take straight to your accountant or board.

Yes - multi-location and multi-site clinic groups are a significant portion of our work. We build location-specific landing pages, manage Google Business Profiles across each site, run location-aware paid campaigns, and centralise reporting so the head office sees every site at once and each clinic manager sees just their own.

PPC and paid social can deliver measurable patient enquiries within the first 2-4 weeks once accounts are approved by the platforms (which itself takes 1-3 weeks for healthcare advertisers). SEO is slower - meaningful ranking and traffic gains usually appear in months 3-6, with the steepest growth between months 6-12 as content depth and link equity compound. We're transparent about the timeline at the proposal stage so there are no surprises.

Yes. Our hospital-group work focuses on private patient acquisition - the marketing arm that sits alongside the clinical operation, growing self-pay and insured-patient volume across multiple specialties and sites. We work with the marketing director or head of growth on positioning, channel strategy and execution, and we coordinate with clinical leads where compliance sign-off is required. Engagements typically cover medical SEO across multiple specialty pages, paid media programmes calibrated to bed and clinic capacity, and patient-facing content built for both search and trust signals. If you're at a private hospital evaluating agency partners, please get in touch directly - we'll share examples of relevant work and tell you honestly whether we're the right fit.

Most engagements start with a discovery and audit phase covering your website, current digital presence, competitor positioning and patient-acquisition funnel, followed by a roadmap of monthly retainer work across the channels that fit your goals. Retainer scope is sized to the clinic - a single Harley Street consultant has a very different programme to a 6-site clinic group or a private hospital - and we're transparent at the proposal stage about what each tier of investment can realistically deliver. Discovery calls are free, and if we're not the right agency for what you need, we'll tell you on that call and point you toward someone who is.