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Copd And Asthma Clinics Marketing Agency

Asthma and COPD Clinic Marketing for Respiratory Services

Asthma clinic marketing and COPD marketing share one challenge: most patients already have a diagnosis and a GP routine. We help private respiratory clinics explain what a longer review, spirometry or specialist opinion adds, and reach people at the right moments of the year.

Respiratory nurse supervising a spirometry test with a patient in a clinic

Trusted by

  • Dr Carla Perna
  • CheckPoint
  • Dupuytren's UK
  • Gentle Procedures UK
  • Harley Street Audiovestibular Clinic
  • Theralife Clinics
  • UME Health

About Us

Marketing for Clinics Treating Long-Term Breathing Conditions

Pulse Digital Health works only in healthcare. Respiratory patients are usually known to their GP practice, where an annual review is routine. A private clinic competes on time, access to testing and specialist input. Pages should explain what a review covers, how spirometry works and when a consultant opinion makes sense. Our cardiac diagnostics work shows a similar test-led pathway.

Search interest tends to follow the seasons: pollen, cold weather and the return to school and work all shape when people look for help. Content should be ready before those peaks. Patients also ask practical questions about inhaler technique reviews, breathlessness assessment and what to do between appointments, so we write guidance that points to the right clinician.

Medicines need particular care. Prescription-only medicines cannot be advertised to the public under MHRA rules, so pages describe services, not products. We give no treatment advice. The ASA and CAP Code and CQC requirements apply. Check specifics with your regulator or legal adviser.

Marin Bargan, founder of Pulse Digital Health
Marin BarganFounder

Case Studies

Our published case studies.

We have not published a case study in this specialty yet, so we do not show one here. Our published studies cover diagnostics, health assessments, oncology, audiovestibular medicine, men's health and specialist radiotherapy, each with its data source and date range.

Ask us on a free strategy call how the same approach would apply to your clinic.

Browse our healthcare marketing case studies

How We Help

How We Help COPD and Asthma Clinics Fill Diagnostic and Review Appointments

We map the year and the patient types

Discover

We map the year and the patient types

We review which patients you want: adults with long-standing asthma, newly breathless people, ex-smokers seeking assessment, or families of children with wheeze. We map how search interest rises and falls through the year and compare your service pages with local competitors and NHS clinics.

We also check whether your pages explain testing, review length and clinician qualifications clearly. Typical outputs include patient group mapping, seasonal search review, service page comparison, clinician credential check.

We build review and testing pages

Build

We build review and testing pages

The site gets a page for each service: asthma review, COPD assessment, spirometry and other tests, with what to bring, how long it takes and what the report contains. Clinician profiles show respiratory training and registration. We add a plain guide to the first visit and a GP letter template.

Wording avoids drug names, so no prescription-only product is promoted. Typical outputs include review and spirometry pages, first visit guide, clinician profiles, GP summary letter.

We reach patients before the busy periods

Grow

We reach patients before the busy periods

Content and campaigns are planned around the seasons, so pages are published ahead of pollen and winter periods. Search campaigns target assessment and testing queries. We encourage reviews after completed visits and report on enquiries, booked assessments and repeat review rates, so you can see whether the clinic becomes a regular point of care.

Typical outputs include seasonal content calendar, testing-led search, review collection, repeat review reporting.

COPD and asthma clinic marketing guide

Last updated 1 November 2026

COPD and Asthma Clinic Marketing Rules: NICE NG115, NG245 and Inhaler Advertising

Asthma and COPD clinics market diagnosis and review, and both are tightly defined by guidance. The joint BTS, NICE and SIGN asthma guideline NG245 recommends objective tests, such as FeNO and spirometry, to support diagnosis. NICE NG115 sets out COPD diagnosis and management, including pulmonary rehabilitation. Spirometry quality matters, and ARTP certification is a recognised standard that can be shown on the website.

Inhalers and other respiratory medicines are prescription-only, so specific products cannot be advertised under CAP Code rule 12.12. A clinic can promote an inhaler technique review or a breathing test without naming medicines. Claims that breathing programmes cure asthma are not supportable under rule 12.1.

How Patients Search for Asthma and COPD Care

Searches are about breathlessness and testing:

  • "spirometry test private" and "FeNO test near me"
  • "asthma diagnosis adult"
  • "COPD specialist"
  • "inhaler not working"
  • "pulmonary rehabilitation private"

Breathing test pages with clear prices and preparation instructions usually lead the way.

What a COPD and Asthma Clinic Website Should Publish

Patients look for:

  • Tests offered, with preparation instructions and prices.
  • Who interprets results and their qualifications.
  • Review and inhaler technique services.
  • Rehabilitation and exercise programmes with session details.
  • When to seek emergency help for an asthma attack or COPD flare.
  • How results are shared with the GP.

Our respiratory clinic marketing page covers broader consultant-led lung services.

Reviews and referrals from GP practices carry weight, so a clear letter back to the GP after each test is part of marketing as well as good care.

Asthma Versus COPD: Writing for Two Different Patient Groups

Asthma and COPD share inhalers and breathing tests, but the people searching are different. Adults with suspected asthma are often younger, working and frustrated that symptoms come and go. People with COPD are usually older, may have smoked, and are often managing breathlessness that limits daily life. One combined "respiratory" page rarely serves either group well.

Separate content paths help:

  • For asthma: diagnosis tests, what FeNO and spirometry measure, inhaler technique reviews and an asthma action plan.
  • For COPD: confirming the diagnosis, pulmonary rehabilitation, breathlessness management and flare-up planning.
  • For both: when to call 999 during an attack or flare, written in plain words near the top of the page.
  • For employers: occupational asthma assessment and workplace spirometry, quoted on request.

Stopping smoking support is also part of COPD care, and NHS stop smoking services are free, so a private clinic should mention them honestly. Because many COPD patients are older, phone booking and clear directions matter as much as an online form. Written breathing test preparation instructions, such as which inhalers to pause and when, reduce wasted appointments.

GP, Employer and Self-Pay Routes Into Respiratory Clinics

Self-pay patients often want a quick diagnosis when NHS spirometry has a wait. GPs may refer for testing, and employers use occupational lung testing for staff exposed to dust or fumes. Asthma + Lung UK is a source many patients already trust.

Worked Example: A Breathing Test Page for Adults With Suspected Asthma

Illustration only, not a client result. Picture a clinic with ARTP-certified staff and quiet testing slots.

  1. Publish a breathing test page explaining FeNO and spirometry with prices.
  2. Add preparation guidance and online booking.
  3. Run local search ads on asthma testing terms.
  4. Track tests booked and follow-up reviews each month.

A plan like this is quoted after a free strategy call; see how our healthcare marketing pricing works.

Sources

Services That

Making Healthcare Click for COPD and Asthma Clinics

Digital marketing for asthma and COPD clinics: review and testing pages, seasonal content, referral information and local search without product claims.

Related Specialties

We run the same careful, compliant marketing for related specialties. Whether you run a group or work alongside them, our approach scales.

Further reading

Guides for COPD and Asthma Clinic Marketing

Our Clients Are Our Pride

Trusted by UK private clinics and consultants

Real clinics, consultants and healthcare groups trust us with their growth. Here is what they say about working with the Pulse Digital Health team.

  • Marin and the team at Pulse Digital Health have been instrumental in supporting Gentle Procedures UK as we establish and grow the brand in the UK market. From the outset, Marin has demonstrated a clear understanding of our vision and has worked collaboratively with us to bring this to life. His approach is proactive, structured, and highly knowledgeable, particularly in areas such as SEO, digital strategy, and brand positioning within healthcare. He communicates clearly, keeps projects moving forward, and consistently provides practical guidance that adds real value. What stands out most is his ability to translate complex digital concepts into clear, actionable steps, making the process straightforward and efficient. The quality of work delivered has been excellent, and we feel confident in the direction and growth of our brand as a result. We would highly recommend Marin and Pulse Digital Health to any healthcare organisation looking to build or scale their digital presence.

    Emma FitzsimmonsCEO Gentle Procedures UKRead the case study for Gentle Procedures UK

    I just want to say a massive thank you to Marin and his team at Pulse Digital Health. I've worked with multiple marketing agencies in the past, and I can confidently say that Marin is the most responsive, expert and generally fun person to work with that I have experienced. In particular, he is a complete expert at developing websites that actually work rather than just look pretty. He is also extremely organised in his approach to SEO and it is already getting results. I never have to chase him as he delivers on time, which in itself is a godsend. I look forward to our meetings each time, always interesting, always moving forward, always positive. I have no hesitation in recommending his services. An expert, always on time, fun to work with.

    Dr Richard ShafferOwner Dupuytren's UKRead the case study for Dupuytren's UK

  • Working with Marin and his team has been a pleasure. Marin took the time to understand our brand, goals, and audience, to help deliver content to bring awareness to our clinic and strengthen trust in our services. Since working with them, we've seen a noticeable increase in overall online visibility. The team's professionalism, creativity, and responsiveness set them apart.

    Katie McMillanMarketing Manager UME HealthRead the case study for UME Health

    Marin and his team have been fantastic from the start. They completely understand my vision for my professional website and proactively anticipate the next steps to ensure its success. Their professionalism and accuracy are exceptional, and I highly recommend their services.

    Dr Carla PernaClinical Oncologist GenesisCareRead the case study for GenesisCare

Copd And Asthma Clinics Marketing FAQs

Frequently Asked Questions About Healthcare Marketing for Copd And Asthma Clinics

Don't hesitate to reach out if you have any questions. Contact us today.

  1. How do patients search for a private asthma or COPD clinic?

    Often with questions about breathlessness, testing or reviews, and sometimes after a poor night or a change in the weather. Many also search for spirometry. Clear pages about what a review involves, who conducts it and what it costs match those searches better than generic respiratory content.

  2. Can we mention inhalers or medicines on the website?

    Be careful. Prescription-only medicines cannot be advertised to the public under MHRA rules, so avoid promoting specific products. You can describe that a clinician reviews treatment and technique. Check specifics with your regulator or legal adviser before publishing any medicine-related wording.

    Check the precise wording with your clinical lead, since even general descriptions of treatment can drift towards product claims.

  3. When should we publish seasonal content?

    Before the peaks, not during them. Pollen season, the start of autumn and winter cold spells shape search interest, so content should already be live and indexed. We plan a calendar and update pages yearly. We do not claim any season causes specific numbers of patients.

  4. How do we compete with NHS annual reviews?

    By being clear about what is different: longer appointments, quicker access to testing, specialist input or evening availability. Avoid criticising the NHS. Many patients use both, so a page that explains how a private review shares results with the GP is genuinely helpful.

    A clear note on how results are shared with the patient's own practice reassures people who fear duplicated care.

  5. Do we need a COPD-specific audience?

    COPD patients tend to be older and less online, so referral routes and family searches matter. Print material for GP surgeries, pharmacy information and clear phone booking help alongside the website. We tailor the mix after the audit.

    Large print, clear phone numbers and a calm tone matter more than clever design for this group.

  6. How do you measure success?

    By enquiries, booked assessments and repeat review visits, not traffic. We track sources, report monthly and review the seasonal plan every quarter. Outcomes depend on capacity, location and competition, so we agree realistic targets rather than make promises.

    Where seasonal peaks stress capacity, we also suggest limiting ad spend so people are not left waiting.

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